Defining the third wave isn’t easy ~ the term was “coined” in 1999 and became a growing trend. As more and more coffee lovers realized that there was more to coffee than traditional flavors, a coffee renaissance emerged.
Now, we are proud to be a part of a new generation of roasters that focus on higher quality and better preparations.
From harvesting from our own farms, prioritizing sustainability, creating new roast profiles, increasing the quality, and connecting to new brewing methods, Nobletree continues to create coffee with flavor notes that offer distinctiveness and flavorful complexity.
Read more about the trends below:
Artisanal Coffee Trend is recognized as the Third Wave Phenomena
“If you prefer freshly brewing your morning coffee at home, discussing bean origins with your local barista and would never suffer through a cup of instant, then new research shows you’re a “coffee connoisseur.”
Sept 29, 2019
“People are drinking coffee that comes at a higher price premium and helps buoy what’s known as Third Wave Coffee. … The producer and roaster also receive credit.